A brief study of marketing of Tata Motors commercial vehicles with special reference to Ideal Dealers Pvt. Ltd.

This project examines the marketing practices of Tata Motors commercial vehicles with special reference to Ideal Dealers Pvt. Ltd., Muzaffarpur, Bihar. The study focuses on understanding the company’s marketing strategies, sales processes, customer satisfaction, and dealership operations in the commercial vehicle segment. Data for the study was collected through secondary sources and a structured questionnaire with a sample size of 100 respondents. The research analyzes factors influencing customer purchase decisions, satisfaction levels, service quality, and promotional activities. The findings reveal that brand image, product quality, and effective dealership support significantly influence customer preference. The study also highlights the importance of after-sales service, promotional campaigns, and customer relationship management in improving sales performance and market competitiveness.